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France Psoriasis - 2016 World Psoriasis Day

2017/02/08 - News from patients associations

France Psoriasis, the French association for Psorasis recently published the assessment of their activities for the 2016 World Psorasis Day.

PNG - 17.2 kb

The device campaign:
- With the support of the SFD (French Society of Dermatology) and the French Society of Rheumatology (Société Française de Rhumatologie, SFR) and under the patronage of the Franch Health Ministry
- Tools: 2 perception surveys, 1 poster, 1 street interview, 1 press conference and various press relations devices (alert statement, media kit and 15 news releases)

Assessment: 167 fallouts and 2 cost-free inserts
- 3 news agencies, 12 articles in national print media
- 39 in local print media, 27 in professional media
- 7 segments on TV-radios
- 77 online articles, 1 blog, 2 newsletters

That is, a cumulative potential audience of: 608 959 117 (source Hors Antenne)


These results are very stimulating and encourage all of us to continue the awareness campaigns around psoriasis.

You can find the latest "Pso Mag" in French by clicking on the following picture:

SPIN Presentation


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